I've never seen a situation where a dev cycle drags on that has resulted in a great end product or any product at all at times. From what we've already seen, there's no logical reason to think this project will break that cycle, at least not yet.
I'm seemingly a magnet to them and if it weren't for my "meh" opinion of the Atari consoles in general, I would have problem found myself wrapped up in this one. I don't believe the original intent of the Atari Box was a scam, but I do believe there is a great deal going on behind that scenes that stands a very good chance of tanking the entire program. People playing games in videos that claim to be the Atari Box, but actually are not, combined with long drawn out periods of silence only to announce a switch to more powerful processing, which was more powerful than what exactly? Then to showcase controllers that don't look radically different than what had already been prototyped a short time after another delay is announced.
These all look to be delay tactics to me more than outright deception. There's little doubt in my mind that these guys were just opportunists, looking to capitalize on nostalgia. Given how disappointing some of the last gen of "mini's" went over, it stands to reason that perhaps that ship has sailed. How much pain and suffering will they endure before they throw in the towel? Should the community turn on them in combination with a passing fad, I can see them washing their hands of it and giving what's his name 1.5% of nothing.
Somebody else will acquire the Atari name down the road after the flames have died down.
The sad thing is if this does fail, it will tarnish the great name Atari made for itself during the arcade boom of the 70's and '80s, something these clowns had nothing to do with.
The flip side is maybe Atari re-enters the console market with a total badass machine and leaves the Atari Box a distant memory and plants the VCS firmly into gaming history.
Should make for some amusing conversation as it all unfolds!