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SUMMARY:Sega Genesis NA Release (1989)
DTSTAMP:20150710T180312Z
SEQUENCE:1
UID:32-1-297719f2735048ae5849590ef9ad2c5e@forums.gameex.com
ORGANIZER;CN="nullPointer":spesoftforums@gameex.com
DESCRIPTION:\nSega announced a North American release date for the Genes
	is on January 9\, 1989. At the time\, Sega did not possess a North America
	n sales and marketing organization and was distributing its Master System 
	through Tonka. Dissatisfied with Tonka's performance\, Sega looked for a n
	ew partner to market the Genesis in North America and offered the rights t
	o Atari Corporation\, which did not yet have a 16-bit system. David Rosen 
	made the proposal to Atari CEO Jack Tramiel and the president of Atari's E
	ntertainment Electronics Division\, Michael Katz. Tramiel declined to acqu
	ire the new console\, deeming it too expensive\, and instead opted to focu
	s on the Atari ST. Sega decided to launch the console through its own Sega
	 of America subsidiary\, which executed a limited launch on August 14\, 19
	89\, in New York City and Los Angeles. The Sega Genesis was released in th
	e rest of North America later that year.\n\n\n\nSource\n
DTSTART;VALUE=DATE:20150814
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